Keeping Cool in the Summer in
Aloha Shirts
Two years before the Cool Biz campaign initiated by Ministry of the Environment, in the summer of 2003, the head of the company suggested raising the air conditioning temperature in consideration of the environment while at the same time brightening up the workplace.
Design Reminiscent of Kobe
We decorated our shirts with images of pistachios and prunes, ports and Mt. Rokko, as well as other designs significant to the city of Kobe.
